Clinic Website Design in Singapore

Short answer: a clinic website in Singapore needs one factual page per treatment, doctor profiles stated as registered, fee ranges, hours, a booking route that works on a phone, and a privacy notice. The Healthcare Services (Advertisement) Regulations 2021 set what the pages may say. A clinic site of 8 to 15 pages starts at S$2,000 at cense and is quoted in full after one call.

Regulations and prices below were checked 18 October 2026. Nothing here is legal advice; confirm wording with MOH where the rules are unclear.

Which pages does a clinic website need?

Patients arrive from three searches: a symptom, a treatment, or the clinic name. The site needs a page that answers each.

• Home. What the clinic treats, where it is, how to book. One screen.
• One page per treatment or service. Scaling and polishing, wisdom tooth surgery, health screening, vaccinations. Each page states what happens, how long it takes, recovery, and the fee range. Google ranks pages, so one page per treatment is what brings search traffic.
• Doctor profiles. Name, registration, qualifications and specialist status as registered with the Singapore Medical Council or Singapore Dental Council. Nothing beyond what the register shows.
• Fees and schemes. Fee ranges, and which of CHAS, Medisave, MediShield Life or Baby Bonus apply, stated only where the clinic is accredited.
• Location and hours. Address, nearest MRT, parking, opening hours per day, public holiday hours.
• Booking. A request form or WhatsApp, covered below.
• Privacy notice. Required once a form collects personal data.
• Patient information. Pre-visit and aftercare instructions. These pages reduce phone calls and answer the long questions assistants cite.

A GP clinic typically needs 8 to 12 pages. A dental or aesthetic clinic with many procedures needs 15 to 25.

What do the MOH advertisement rules allow on a clinic website?

A clinic website is an advertisement under the Healthcare Services (Advertisement) Regulations 2021, in operation since 3 January 2022. The regulations list the Internet, including mobile applications, among the permitted places for a licensee's advertisements.

The published rules that affect page copy:

• Licensed services only. A licensee may advertise the licensable healthcare services its licence covers.
• No unrealistic expectations. Advertisements must not create unrealistic expectations of the service or encourage consumption of healthcare services.
• Testimonials. MOH's published answer on reviews allows testimonials given by the patient directly to the clinic, where they are organic, unpaid, unsolicited and not modified. Reproducing testimonials, endorsements or photos from Facebook, Instagram or other social media on the clinic's website or accounts is not allowed.
• Discounts. MOH's answers on ask.gov.sg state that discounts may not be mentioned in advertisements, because they may encourage consumption.
• Awards. May be shown only where the award relates to technical standards of healthcare provision, such as accreditation.
• Who may advertise. MOH stated on 9 January 2024 that non-medical professionals, including influencers, may not advertise licensable healthcare services unless they hold an HCSA licence. Penalties are a fine of up to S$20,000, imprisonment of up to 12 months, or both.

Before-and-after images, superlatives and comparisons with other clinics are areas where this article does not interpret the regulations. Check with MOH before publishing them.

The practical rule for a writer: state what the treatment is, what it involves and what it costs. Cut every adjective.

How should booking and WhatsApp work?

Patients book on phones, often outside opening hours. Two routes cover most clinics.

• Appointment request form. Fields reception needs and no more: name, mobile number, treatment or reason, preferred day and time, new or existing patient. The submission goes to reception and into the clinic's own database. Confirmation goes back by WhatsApp or SMS.
• WhatsApp click-to-chat. A wa.me link to the clinic's WhatsApp Business number with a pre-filled first line naming the page, for example "Appointment request from the health screening page". cense's comparison of WhatsApp and contact forms covers the trade-offs.

Rules that apply either way:

• Reply during stated hours and say so on the page.
• Do not take clinical details in the first message. Ask for them at the visit.
• Log every request with its source page, so the clinic knows which treatment pages bring patients.
• Appointment reminders sent to a patient's own number for that appointment are unlikely to be marketing messages under the PDPC's healthcare guidelines (below). Promotions are different and need consent or a Do Not Call Registry check.

Live calendar booking is a separate decision. It suits dental and aesthetic clinics with fixed slots. GP clinics with walk-ins usually do better with a request form and a reception confirmation.

What does the PDPA require for patient enquiries?

The PDPC's Advisory Guidelines for the Healthcare Sector, revised September 2023, apply the PDPA to clinic scenarios. The parts that touch a website:

• Purpose and notification. State on the form what the data is for. "To arrange your appointment and contact you about it" is enough for a booking form.
• Deemed consent by conduct. A patient who voluntarily submits a booking form for that purpose has given deemed consent for that purpose. It does not extend to marketing.
• Collect only what is needed. Reason for visit, yes. NRIC number, no, not on a public web form.
• Protection. Submissions stored in a protected database, not forwarded to a shared Gmail inbox and left there.
• Retention. Delete enquiry records once the purpose is served, on a schedule the clinic writes down.
• Reminders and marketing. The guidelines give examples where a reminder for a booked appointment is unlikely to be a specified message under the Do Not Call provisions. A promotional message is.

The website PDPA checklist covers the privacy notice, cookie banners and breach notification for any Singapore site.

How much does a clinic website cost?

Published prices on 18 October 2026:

The spread is about scope, not quality. A single-location GP or dental clinic needs 8 to 15 factual pages, a booking route and a privacy notice. A multi-specialty group with a patient portal is a software project.

By clinic type, as an estimate from those ranges:

• GP clinic, 8 to 12 pages: S$2,000 to S$8,000.
• Dental clinic, 15 to 25 procedure pages with booking: S$3,000 to S$12,000.
• Specialist or aesthetic clinic with calendar booking and multiple doctors: S$5,000 to S$35,000, and far more where a portal is built.

Ask every quote to state monthly costs. Hosting, plugins and retainers change the 3-year figure more than the build price does.

Launch checklist

• One page per treatment, written as facts, with fee ranges.
• Doctor profiles matching the SMC or SDC register exactly.
• No reproduced social media testimonials; direct patient reviews only, unedited.
• No discount wording.
• Awards shown only where they relate to technical standards.
• Licensee has read and approved every page.
• Booking form collects name, mobile, reason, preferred time, patient status, and nothing more.
• WhatsApp link with the page named in the pre-filled text.
• Privacy notice linked from every form.
• Submissions stored in the clinic's own database with a deletion schedule.
• Hours, address, nearest MRT and public holiday hours on every page footer.
• LCP under 2.5 seconds on a phone.
• Google Business Profile category, hours and address match the site.

What cense does

cense builds clinic and dental websites in Singapore within the MOH advertisement rules, with treatment pages, registered doctor profiles, booking that lands in the clinic's own database and the licensee's sign-off before launch. First draft in 14 days after one call. See websites for clinics and dental practices.