Salon and Aesthetic Clinic Website Design in Singapore

Short answer: a salon or aesthetic clinic website has two jobs: get a booking in three taps, and stay within the advertising rules that apply to the business. A hair or nail salon follows the Singapore Code of Advertising Practice. An aesthetic clinic is an MOH-licensed healthcare provider and follows the Healthcare Services (Advertisement) Regulations, which prohibit before-and-after photos, testimonials and guaranteed results in its advertising. The site design follows from that difference.

Which rules apply to your business?

The first decision is not design. It is which regulator reads your website.

A beauty salon that offers treatments requiring a doctor is a licensed clinic for those services. Check the licence before writing a single page.

Pages and booking flow

Customers arrive from Instagram, a Google Maps search or a friend's message, usually on a phone, and usually want a slot this week. The site answers four questions and then books.

• What you do. One page per treatment category: hair, nails, facials, or for a clinic, injectables, lasers, skin treatments. Each page states what the treatment is, who it suits, duration, downtime where relevant, and price.
• Who does it. Stylists or doctors by name, with qualifications. For a clinic, the doctor's name and registration as it appears on the Singapore Medical Council register.
• Where and when. Address with a Maps link, nearest MRT, opening hours by day. Keep these identical to the Google Business Profile.
• How to book. A booking form with treatment, preferred date and time, name and mobile, confirmed on WhatsApp. Or a WhatsApp button with the treatment pre-filled.

The booking form writes to your own database so the record of who booked what is yours. Our note on WhatsApp versus contact forms covers response times. For a clinic collecting medical information before a consultation, read the website PDPA checklist first; collect only what the booking needs and leave the medical history for the consultation room.

Before-and-after photos: what the rules allow

For MOH licensees, the Healthcare Services (Advertisement) Regulations, made under the Healthcare Services Act 2020 and amended in October 2023, set out the prohibited content. MOH's published guidance on the regulations lists before-and-after photographs and videos among the prohibited items, along with testimonials and endorsements, claims of superiority, guaranteed or time-bound results, and content that creates urgency. MOH's regulations and FAQs are on its regulations, guidelines and circulars page. This is the published position as checked on 18 October 2026; the regulations are the document of record.

What that means on a clinic website:

• No before-and-after images, with or without a disclaimer.
• Describe treatments factually: what is done, how long it takes, typical downtime, who is suitable.
• No "best", "No. 1", "guaranteed" or "results in 2 weeks".
• No countdown timers, "last 3 slots" or "offer ends tonight".
• Awards may be shown only where they relate to technical standards of care, per MOH's published guidance.

For a salon, the Singapore Code of Advertising Practice applies. A CASE forum letter published in January 2026 restates the Code's position on slimming and weight-loss advertising: claims need independent published evidence, and testimonials from users do not count as substantiation. The Code also requires any testimonial to be genuine and based on the person's own experience. Before-and-after photos of a haircut or a manicure are not restricted, but they must show the real result of the real treatment.

Price lists and packages on the site

Publish prices. A customer comparing three salons or two clinics picks the one that answers the price question without a phone call.

• Salon. A price list by service with duration: "Cut and blow dry, 45 minutes, S$68". Packages with the number of sessions and the validity period in months.
• Clinic. Price per treatment or per session, with what is included (consultation, review visit). Where price depends on assessment, state the starting price and what moves it.
• Promotions. For a salon, state the terms and the end date. For a clinic, MOH's prohibitions on urgency and inducement apply; a factual price is fine, a countdown is not. Check the published guidance before running any promotion.
• Format. Text on the page, not an image or a PDF. Text is readable on a phone and indexed by Google.

Reviews and Google Maps

Most salon and clinic searches end on Google Maps. Google states that local ranking depends on relevance, distance and prominence, and that review count and ratings can help. Google's review policy prohibits offering incentives for reviews and selectively soliciting positive ones.

• Salon. Ask every customer for a Google review after the appointment, by a card or a WhatsApp message with the link. Reply to each one. Reviews may also be shown on the site if they are genuine.
• Clinic. Reviews can exist on Google. MOH's published position, stated in its advertisement FAQs, is that reviews, testimonials and endorsements cannot be used in a licensee's advertisements, and the website is an advertisement. Do not copy Google reviews onto the clinic site, and do not solicit reviews with any incentive.
• Both. Fill every Business Profile field: categories, services with prices, hours, photos of the premises, booking link to your own booking page.

Cost and timeline

cense builds a website from S$2,000, quoted in full after one call. The first draft arrives 14 days after the call, with up to 20 rounds of edits. There is S$0 monthly maintenance and hosting is S$0 on the standard plan for most business sites. You own the domain, code, hosting and data.

A salon site is typically 6 to 10 pages: home, services by category, team, prices, gallery, contact. A clinic site adds one page per treatment and a doctor page, and drops the gallery of results. Both include the booking form writing to your database and Google Business Profile set-up. See website design for beauty and wellness in Singapore and, for licensed clinics, website design for clinics and dental in Singapore.

Checklist

• Confirmed which rule set applies: SCAP for a salon, MOH regulations for a licensed clinic
• One page per treatment category with duration and price as text
• Team page with names and, for a clinic, SMC registration
• Address, MRT and hours identical to the Google Business Profile
• Booking form or WhatsApp button on every treatment page, record in your database
• Clinic: no before-and-after images, testimonials, superlatives, guarantees or urgency wording
• Salon: testimonials and photos genuine; slimming claims backed by published evidence
• Promotions with terms and end date; none with urgency wording on a clinic site
• Google Business Profile complete, reviews asked for without incentives
• Site loads within 2.5 seconds on a phone

What cense does

cense designs websites for salons, spas and aesthetic clinics in Singapore and Hong Kong, with the booking form built in-house so every booking lands in the business's own database, and S$0 monthly maintenance. See website design for beauty and wellness in Singapore.